Tuesday, March 1, 2011

Will the Real Vanessa Please Stand Up?

The movement is afoot to get Integrity Toys to stop production of the redesigned Vanessa head mold. Hopefully the designers will listen and make collectors happy.

I have decided to join with those petitioning IT. Vanessa is my favorite mold after all and although I didn't see that much difference, I'd rather no changes at all.

There have been 22 versions of Vanessa manufactured since the beginning.  There have been 15 Agnes dolls. Does that mean that Agnes will also get restyled soon? She's wildly popular among collectors as Vanessa has always been.

Restyling a product that is loved 
is not good business. 

All a doll needs is different facial screening, different hair styling and a great outfit to change her appearance.  Make light, medium and dark versions. Discontinue or reduce her production.
You don't change an icon's appearance.  Who is making these decisions?
These are all Vanessa. Most are IT's own promotional photos. Of these, five were not terribly popular but sold out fast nevertheless. All except Aerodynamic are hunted by collectors. The prices for these dolls can be extraordinarily high.
I ought to just dig up my protests against the restyling of Veronique or my comments about the restyling of Natalia. That was ridiculous. It stopped being Natalia. I am quite sure that sales have not improved as a result of these changes. Isn't that why IT is in business? Is someone with an out-of-control ego loose in the boardroom? 

When In Bloom Vanessa, the W Club doll from 2007 was shown there was a very negative reaction to her appearance and it was changed because of that. 

While most unhappy collectors are busy protesting on the W Board and other boards, I have suggested they write directly to the designers at Integrity Toys. At the last convention, Vaughn said he wanted to hear what collectors think. Is he paying attention? Is anyone?